my sentiments exactly

Saturday, July 10, 2010

Facebook and Your Brand Image

So I acknowledge that some of you may be wondering what gives me the authority to judge?

Who am I to say what is acceptable for Facebook and what is not?

Some very sage Facebook advice: Don't post anything on Facebook you wouldn't want a potential employer to see. Truthfully, it's not MY opinion that actually matters, it's those of your future employers.

Everything you do online contributes to your online brand image. With every comment, photo, tweet or status update, you are relaying to your public who you are. So if a potential employer decided to Google you, do you really want to be seen as that person passed out on a couch at a party, with obscenities written all over your face? Or that person who claims on a resume that they are a professional, yet their Facebook is cluttered with obvious spelling errors?

Here's an example of how a woman in North Carolina was fired from her serving job after complaining about a particularly bad shift on her Facebook status. Long story short, her boss read her status, didn't like what she was saying about the company and he fired her.

This doesn't mean that you have to brand yourself as devoid of any personality on your profile. Just try to be a bit more strategic in your representation, because you never truly know who is reading.

the link to the aforementioned article: www.chris.pirillo.com/waitress-fired-over-facebook-status/

1 comment:

  1. It's scary how many of us overlook the potential damage that social media can have on our professional lives. We tend to think of our Facebook, our Twitter, etc. as outside the realm of the real world. We're wrong. If anything, it is where current/future bosses will look first, to get a true understanding of who you really are.

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