So I was sent an interesting article ( Thank you Kate Parkes!) about a tongue-in-cheek online marketing campaign being conducted by New York Fries.
They created a Facebook application, where users can call out their friends on their annoying Facebook behaviour.
Once the users "like" the application, they can tag their friends in one of 14 posters, each one depicting different annoying Facebook behaviours. The posters will then appear in the friend's news feed, for all of Facebook to see. It's an attempt to raise awareness to the behaviour in a fun and interesting way.
I really enjoy this type of marketing. Not only do I know that I am not alone in being annoyed by stupid photo albums and status updates, but I appreciate the creativity of using social media as a way of thinking outside the box to promote the New York Fries brand. We're seeing this type of marketing a lot more now ( Old Spice, any one?) and it's exciting to see where else it can go.
So are you just as annoyed by me as that duck face girl popping up in your news feed? Get the application and tag away!
haha that's awesome!
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